With the legalization of weed in the U.S., the market is all set for an exclusive boom. The industry is growing, with new businesses stepping into the domain and coming up with countless product offerings. The competition out there is immense, so sellers need to do everything they can to make the brand stand apart. Product packaging plays a significant role when it comes to attracting the attention of the consumers in the cannabis industry, as it does in any other segment. It makes sense for weed sellers to follow the tried-and-true rules and practices of good packaging. Here are the ones that you should prioritize.
Aesthetics matter a lot
The packaging is a crucial element of product marketing today, regardless of the industry. Like any other product, cannabis pills, tinctures, oils, and flowers also need to capture the attention of the audience. Since there isn’t much you can do to make these products attractive, everything boils down to the aesthetics of the packaging you choose for them. You would want it to be appealing enough to stand out on the dispensary shelf or online website among a host of products and brands. Unless the packaging is attractive enough, you cannot entice the customers even with the best quality weed. So go the extra mile with the visual elements like shape, size, and color of the package.
Freshness and potency should be the top priorities
While aesthetics go a long way in making the first impression on the buyers, freshness, and potency are the real cornerstones of good packaging. It is something you cannot overlook because customers prioritize product integrity over everything else. Ideally, you should opt for packaging materials and technology that extends the shelf life and integrity of the product for an optimal time. It adds to the brand’s reputation as well. For example, pop-top bottles are ideal for extended storage. You can Click here to check ones that are child-resistant, which means that they will be safe for the buyers who have kids at home. Moreover, it has been a legal requirement since January 1, 2020, so sellers need to make sure that the cannabis product packaging is child-resistant to be on the right side of the law.
Sustainability gets you ahead
Another packaging best practice for cannabis sellers is sustainability because businesses and consumers are more eco-conscious than ever. The millennial and Gen-Z demographic is more than keen to embrace the brands that go the extra mile to do their bit for the environment. If you reflect that mindset in your product packaging, they will have a greater appeal. Sustainability is mainly about choosing recyclable materials that have a minimal carbon footprint. Apart from choosing a sustainable material, cutting down the use of chemical preservatives during packaging also makes a difference.
While you must adhere to these basic best practices for cannabis packaging, ensure that it replicates your brand messaging and values. It should be a match for your brand’s personality so that buyers are able to recognize the products instantly among the crowd.
